8+ years building real businesses on Meta's ad platform, and the AI systems that run them.
Operator · Founder
I don't study Meta's ad products from the outside. I run them every day for real clients. After launching, optimizing, and fixing hundreds of campaigns, I know what these tools do well, where they break, and where advertisers get tripped up.
Alongside that, I build AI agent workflows and LLM automation pipelines that run my own marketing operations: automated campaign reporting, lead enrichment, ad creative generation, and client dashboards.
That gives me a critical eye for AI output. I know how these systems reason, where they hallucinate, and how to explain exactly why a result is strong or weak.
Three businesses, one system: paid Meta traffic, server-side tracking, CRM automation, and AI running the operations underneath.
Performance marketing agency delivering done-for-you lead generation for home service businesses: roofing, painting, and detailing. I own the full Meta stack, from Ads Manager strategy to Conversions API and Pixel server-side tracking, with every lead tracked end to end.
Underneath it runs an AI-assisted ops stack (agent workflows, automated reporting, lead enrichment) plus GoHighLevel CRM with speed-to-lead automation that texts new leads within 60 seconds.
Training program and community that teaches detailers to acquire customers with paid Meta Ads and CRM automation. Co-founded with Henry, who owns the Rinse Lab detailing shop. We built 11+ hours of Meta Ads and marketing systems training, plus AutoDetailOS, a CRM and booking platform on GoHighLevel.

Mobile detailing business ranked #1 organically on Google Maps for "North Van detailing." I handle all customer acquisition myself: Meta Ads, the website, and local SEO.
The business also doubles as the live case study for every system taught inside ADM.

Before that (2016–2019): I worked as an independent digital marketer. I grew Instagram theme pages to a combined 300K+ following, monetized them through affiliate marketing and brand deals, then sold the accounts and moved on. I also launched a dropshipping brand, which is where I first learned to manage ad spend and ROAS hands-on. I don't do social media growth anymore, but it taught me attention.
A deck building company whose Meta Ads I ran, in his own words. I'm the one holding the mic.
Instagram Post Insights from theme pages I grew between 2016 and 2019 and later sold. Single posts reached 2.1M+ accounts.
BBA in Marketing, Capilano University (2020–2024). I finished the degree while running North Van Detailing full time, so everything I learned about paid media and business strategy got tested on real campaigns as I went.
Hiring for performance marketing or AI? Want someone who has lived both sides? Reach out.